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New Hope Standards


It’s what makes Natural Products Expo so important to the industry. Retailers know that when they see a product on the show floor, it meets a specific set of standards for ingredients, labeling, and marketing claims. That’s one of the reasons they choose Natural Products Expo.

So we check and double-check every product to ensure a compliant show floor. The only way to level the playing field for every exhibitor is for us to look at every brand and each of their products before Natural Products Expo or Newtopia Now.

We know it takes a few extra minutes on your part to upload your products, but we’ve made it simple for you to do so.

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Your efforts won’t go unrewarded. Not only do you help to bring more transparency to the industry, once your products are in our New Hope Product Portal, they become discoverable before the show. How? Beacon Discovery. This new platform is included in exhibitor packages or available by subscription, and works as a planning tool for retailers attending Natural Products Expo. Click here to see a short video about how you can be matched with buyers and get onto store shelves, faster.

Most importantly, we’re here to help! View our onboarding guide here, a step-by-step guide on how to apply and upload your products. If you have any questions, don’t hesitate to reach out to our Audience Success Team at [email protected]. They can guide you through the process or address any concerns you might have.

Together, we can make this a better show for everyone!

Ready to Get Started?

Please select whichever form or application best describes your brand. Not sure? Contact our Audience Success Team at [email protected]. For Standards questions, contact our Standards Specialists at [email protected].

Need Help?

Our team is here to help! Contact our Audience Success Team with questions about the Beacon Discovery upload process at [email protected]. For Standards questions, contact our Standards Specialists at [email protected].