Returning Exhibitor Information

To complete your Returning Exhibitor form and upload to the New Hope Product Portal, powered by SPINS/Pinto, please check your booth contact’s email for a link to the form. If you are unable to find it or need any assistance, please reach out to our Audience Success Team at [email protected]. They can guide you through the process or address any concerns you might have.

Returning Exhibitor Review Process

Prior to 2023, only new exhibitor applications were reviewed before an event. Products exhibited by returning exhibitors were audited during our on-site show review, with compliance feedback sent only after the event. Given that two-thirds of on-site non-compliance is associated with new product launches from returning brands, we believe this process can be very helpful to some of our returning exhibitors too. This is a win for everyone, ensuring that all brands, new or returning, get a second set of eyes on every new product they launch at our events.

Our community has also asked us to help provide greater transparency. This makes sense because the natural products industry is where consumers trust they can turn for healthier products, and Natural Products Expo is one place where these natural brands really stand out. Expo and the industry itself, however, is much larger than it once was. We want brands at our shows to be reliably found and recognized by buyers aligned with their mission. Uploading products so we can highlight their features is a necessary step in providing this degree of product-level visibility, matchmaking and show floor navigation by favorites.

We invite you to upload all products you intend to exhibit into the New Hope Product Portal, powered by SPINS. You and our buyers will know you’re compliant with our event standards, we’ll let you know if we notice any regulatory issues, and we’ll push your products into Beacon Discovery AND our Expo event app. The earlier you add your products, the more likely retailers are to see and favorite your products as they prep for Expo West and Newtopia Now and decide which brands they intend to visit.

To learn more about navigating integrity in the natural products CPG industry, click here.

Pre Show

All exhibitors apply & receive pre-approval of product, packaging & marketing materials

At Show / Online*

All exhibitors will still receive an on-site audit at their show booth

Post Show

Noncompliant exhibitors will receive a Standards referral in efforts to correct any issues.

*For Virtual-only exhibits, the Standards team may do minor revisions to a non-compliant product description and/or remove non-compliant documents (marketing). Virtual-only Exhibitors will be immediately notified of any changes made to their online exhibit.

Beacon Discovery

We’re extending the high standards and level of trust that retailers have for Natural Products Expo and Newtopia Now to Beacon Discovery, our anytime-anywhere digital discovery platform. As an exhibitor, your booth fees include an annual subscription to Beacon Discovery, a free 1-year membership to Pinto Manager, powered by SPINS, and an environmental impact estimate from HowGood. We’ve streamlined our processes, so you only need to upload products one time – and your required Returning Exhibitor Standards Review will double as your application and product upload onto the Beacon Discovery platform, letting retailers see your products as soon as you’ve completed the Standards review.

Beacon Discovery is a new natural product discovery tool that makes reliable, transparent brand information—the kind consumers increasingly demand—available in one convenient place. As retail buyers browse products, they can easily add them to their favorites list, which will be populated into a show floor map before the Expos. This helps attendees plan their experience to make the most out of their time at the show to create meaningful connections and relationships.

Benefits of Beacon Discovery

Product visibility to top Natural Products retailers – 365 days a year
Connect with retailers before and after Expo or Newtopia Now, elevating your show experience and planning.
Share your story, mission, and values to be matched with aligned retailers
Receive a HowGood impact estimate, which sets brands apart by celebrating their ESG efforts
Brands are able to purchase sponsorship and premium product placement at Expo and Newopia Now

Read more about how Beacon Discovery is encouraging transparency in the natural products industry and revolutionizing how retailers find new products.

We joined Beacon to make our better-for you brand more accessible and discoverable to our community and potential new buyers. Being on Beacon allows us to reach our target audience, share our brand story, and grow our customer base. Our goal is to make it easier for people to find and enjoy our healthy snacks while spreading awareness about their benefits.

As a new brand attending our first Natural Products Expo West, Beacon simplified the product submission process so that we were able to move smoothly through the application process. The representatives available at every level were helpful when we hit any snags to keep the process moving in a timely manner.

We’re very happy that there are platforms like Beacon Discovery because as a small brand, it’s great for us to be on this platform so retailers can find us.

As someone who has struggled with complicated interfaces on other platforms, I was pleasantly surprised by the simplicity and user-friendliness of Pinto's website. The layout was organized and easy to understand, allowing me to find the product upload section effortlessly.

The brands I meet with always ask for a way to gain more recognition, and I believe this can be a great platform to do so.

Beyond the Show

With product information being more accessible than ever before, consumers report expecting more from available product information, and consider a wide array of information about particular products before purchase. New Hope Network wants to encourage industry members to take a fresh look at how we explore and evaluate product transparency, business integrity and industry values alignment.

With rapid industry growth comes the need to be able to respond quickly to these demands from consumers. Starting honest conversations about how food is made can be an intimidating task, so we’ve compiled a list of questions to help evaluate your products.