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Below are Frequently Asked Questions specific to our Standards program and the Natural Products Expo Application Review Process. For more details about Expo Exhibitor Registration, please consult the Exhibitor Resources available on our Expo sites:
The Standards are developed by our New Hope Network Standards Team in collaboration with a wide assortment of natural products industry experts. We constantly monitor trends and engage expert resources to evolve these Standards as technologies develop and/or new data and insights emerge. In 2020 we launched a new Ingredient Transparency Advisory Panel, a select group of industry experts and consultants who will more formally collaborate with us to keep our Standards and Guidelines current within this rapidly changing environment.
All Natural Products Expo exhibitor and advertising* contracts include a clause requiring compliance with the New Hope Standards as a condition for exhibiting/advertising with us. See Exhibit Space Contract Additional Terms and Conditions under the Expo Exhibitor Resources pages for more details. You may also refer to Our Process which briefly describes the types of Standards reviews.
*Advertising includes print/digital ads as well as any online and event sponsored content/marketing programs.
You will need to complete an application:
For more information, see the Our Process page or you can start the application process here.
No. Your application will cover any Expo event (Natural Products Expo East, including Harvest Festival; and Natural Products Expo West, including the Fresh Ideas Organic Marketplace) and will be active for one year from the date it was submitted. After the one year a new application will be required unless you become an active exhibitor during that year.
If you are a current exhibitor, you do not need to submit an application to add additional products to your exhibit; but you do need to contact the Standards team (see email below) and submit any new product labeling. We also encourage you to add them to your Exhibitor Profile on the Exhibitor Console (under Edit Booth) AND register them with our third party partner at Label Insight.
If your product information is found to be non-compliant, our Standards Team will provide you an explanation of the issue and some suggestions/resources to help guide you in resolving the issue. Your account will be placed on a Standards HOLD (see below for more information). You may not reserve a booth until your product information is determined to be compliant and your exhibitor application is approved.
At every Natural Products Expo our Standards team visits the booths of returning exhibitors to collect and/or review product, packaging, and marketing materials for compliance with the Exhibitor Standards.
The Standards Department sends out review messages regarding non-compliance issues as soon as possible after Expo West and Expo East events. Your account with us will remain on HOLD and you will not be able to arrange for a booth move, book a future event, or add sponsorship/marketing support until any outstanding non-compliance issues have been resolved.