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Below are Frequently Asked Questions specific to our Standards program and the Natural Products Expo Application Review Process. For more details about Expo Exhibitor Registration, please consult the Exhibitor Resources available on our Expo sites:
Standards are developed by our natural product industry experts at New Hope Network. We constantly monitor trends and engage expert resources to evolve these Standards as technologies develop and/or new data and insights emerge. In 2020 we are launching a new Ingredient Transparency Advisory Panel, a select group of industry experts and consultants who will more formally collaborate with us to keep our Standards and Guidelines current within this rapidly changing environment.
All Natural Products Expo exhibitor and advertising contracts include a clause requiring compliance with the New Hope Standards as a condition for exhibiting/advertising with us. See Exhibit Space Contract Additional Terms and Conditions under the Expo Exhibitor Resources pages for more details.
Yes. Please refer to the Ingredients Standards & Guidelines for details. If the ingredient falls under a section titled as a Standard, the ingredient is prohibited. If the ingredient falls under a section titled as a Guideline, the ingredient is not yet be prohibited.
You will need to complete an application:
For more information, see the Process page or you can start the application process here.
Applications can be submitted at any time and are good for up to one year (365 days) from the date of application. There is no application deadline per se but remember you cannot register as an exhibitor until you have successfully completed the application and review process. There are special circumstances*.
If you area current exhibitor, you do not need to submit an application to add additional products to your exhibit; but you do need to add them to your Exhibitor Profile on the Exhibitor Console (under Edit Booth) AND register them with our third party partner at <a href="http://www.labelinsight.com/expowest2020" target="_blank">Label Insight</a>. he Standards team will review any new items once they have been submitted via the console.
If your product information is found to be non-compliant, our Standards Team will provide you an explanation of the issue and some suggestions/resources to help guide you in resolving the issue. Your account will be placed on a Standards HOLD (see below for more information). You may not reserve a booth/stall until your product information is determined to be compliant and your exhibitor application is approved.
At every Natural Products Expo our Standards team visits the booths of returning exhibitors to collect and review product, packaging, and marketing materials for compliance with the Exhibitor Standards.
The Standards Department sends out review messages regarding non-compliance issues as soon as possible after Expo West and Expo East events. Your account with us will remain on HOLD and you will not be able to arrange for a booth move, book a future event, or add sponsorship/marketing support until any outstanding non-compliance issues have been resolved.
Yes, all new products, including those containing CBD, must be added to your Exhibitor Profile on the Exhibitor Console (under Edit Booth) so they can be reviewed by the Standards team. You will also need to register any new products with third-party partner at Label Insight.
*When contracting onsite for an Expo East event, there is a 1 month deadline to get the application complete or the booth will be released.