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As publishers of magazines and online paid content/media serving the natural products industry and its customers, New Hope Network has established minimum standards for advertisements and paid sponsored content/marketing appearing in its publications, websites and presented at events. Henceforth, and throughout this website “advertisement” shall mean to include print/digital ads as well as any online and event sponsored content/marketing programs.
With these standards, it is New Hope Network’s goal to enhance public health and safety, support industry self-regulation, and foster the responsible growth of our industry. We present these standards in a spirit of cooperation with current industry efforts to ensure quality and integrity. We also believe these standards will increase consumer confidence in products advertised in our publications and help consumers make educated choices.
These standards cover four areas of focus:
I. Product Safety
II. Product Ingredients
III. Product Claims
IV. Advertising Methods/Techniques
These "Standards" are the minimum requirements which advertisements in all New Hope Network publications must meet. If any advertising standard is in conflict with an applicable government regulation, the government regulation will take precedence.
New Hope Network views these standards as part of the larger industry effort designed to improve the health of the American people, to ensure the accuracy of information provided, and the safety and integrity of the promoted products. We intend to work with industry manufacturers, distributors, brokers, retailers, advertising agencies, trade associations and other organizations in a mutual effort to accomplish these goals.
This is a working document. Advertisers are encouraged to review the entire document. Placement of advertising in our print/online publications or sponsored marketing programs online or at our events represents your agreement to participate in our Advertising Standards Program. We want to emphasize that this document is a work in progress, open at all times to industry comment and review. We encourage comments, suggestions and concerns from industry members and groups because it is our intention to provide standards that are fair, reasonable, concise and understandable. These standards will be updated and refined as necessary and will be appropriately revised to reflect the dynamic regulatory environment. Please submit all questions or comments to IN WRITING to New Hope Network, Standards Department, 5541 Central Avenue, Suite 150, Boulder, CO 80301 or email us at [email protected].
Advertisers are responsible for knowing and complying with all standards.
New Hope Network reserves the right to determine the eligibility of any advertisement for inclusion in any of its publications or sponsored content/marketing programs.
Unless New Hope Network perceives a situation that truly compromises consumer safety or jeopardizes the integrity of our company or the industry, we will encourage advertisers to make any necessary corrections and make certain they have ample time to do so. New Hope Network will strive to collect and review the contents of all advertisements, but we cannot guarantee that every potential deviation from our standards will be identified and communicated to advertisers. Please feel free to contact the New Hope Standards staff if you feel an advertisement in a New Hope publication is not in compliance with the Advertising Standards.
These standards apply to advertisements promoted through New Hope Network only. Although New Hope Network seeks to operate its Advertising Standards Program in compliance with all applicable laws and regulations, promotion of an advertisement through New Hope Network does not serve as a guarantee that a governmental or regulatory agency will not take action against a particular advertisement under that agency's own authority. In addition, these standards do not constitute an approval system nor does any review by the New Hope Standards team represent a full legal review.
We believe that upholding these standards will ultimately benefit our audience, our advertisers and the industry. If we and our advertisers work together to create even higher levels of audience trust, we will surely see increased sales of natural products and an increased likelihood of continued self-regulation for our industry.
Purpose: To ensure the safety of products and services promoted through New Hope Network.
Purpose: To ensure all ingredients are listed honestly, potencies are true, origins are accurate, appropriate consumer cautions and warnings are made, and dietary benefits can be easily identified. Note: Advertisements may not include prohibited products and/or ingredients such as e-cigs or vapes, artificial sweeteners, etc. Please refer to the Ingredients Standards for these additional details.
To ensure the truthfulness and accuracy of product statements.
To ensure substantiation and traceability of product statements.
To promote thorough understanding and knowledge of products and product statements.
To promote equal evaluation and comparison of like products.
To preserve the integrity and meaning of legitimate statements such as "organically grown," "cruelty free," "recycled" and "recyclable."
To ensure understanding and traceability of all advertised products.
To promote equal evaluation and comparison of like products.
To ensure guarantees are fair and honored.
The advertiser is responsible for the accuracy of all information present in the advertisement.
Advertisers are encouraged to provide:
Advertisers are requested to adhere to ethical considerations in areas including, but not limited to, the following:
FOR FURTHER INFORMATION on governmental regulations that apply to advertising, please refer to the Federal Trade Commission at FTC.gov or refer to the following specific guides: