New Hope Network’s Standards and Guidelines were created to help define and safeguard the natural & organic products industry. They are meant to enhance public health & safety, support industry self-regulation, and foster responsible growth in our industry. We take a “big tent” approach that elevates our “north stars” (the importance of organic, sustainability, and caring for people and planet) in a way that inspires and leads all to follow in these directions.

Our Standards began – and still are – primarily focused on product marketing and label claims. We expect every product promoted through New Hope Network to meet our claims and ingredient Standards; and we also hold our exhibitors and advertisers to a set of standards around safety, transparency, and ethical practices to further support our mission.

Our Ingredient Standards are requirements, while our Ingredient Guidelines are strong suggestions reflecting our belief about the current and potential future expectations of customers and consumers. We constantly monitor trends and engage subject matter experts to evolve our Ingredient Guidelines as the marketplace evolves.