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Our dedicated Standards team reviews all companies exhibited at our Natural Product Expos. While at the outset this was seen as a “policing” effort, today this is done in the spirit of education and self-regulation. We work in partnership with exhibitors to help them address and correct any issues we uncover.
In the future, returning exhibitors will be asked to provide materials in advance of Expos to streamline the review and feedback process. In support of our sustainability efforts, sample capture and communications will increasingly be done electronically.
Typically, our team only needs to contact about 10% of all Expo exhibitors with some sort of follow-up communication regarding Standards.
We constantly monitor trends and engage expert resources to evolve these Standards and Guidelines. For more about the latest trends we’re talking about, see the Our Thinking page. (link)
With so much recent innovation and new technologies, in 2020 we will launching a new Ingredient Transparency Advisory Panel [link to a profile of this group with member profiles/ bios on the About Us Page], a select group of industry experts and consultants who will more formally collaborate with us to keep our Standards and Guidelines current within this rapidly changing environment.