Our Process




Exhibitor Review Process

Our dedicated Standards team reviews all companies exhibited at our Natural Product Expos. While at the outset this was seen as a “policing” effort, today this is done in the spirit of education and self-regulation. We work in partnership with exhibitors to help them address and correct any issues we uncover.

Pre Show

New exhibitors apply & receive pre-approval of product, packaging & marketing materials

At Show

NHN team reviews product, packaging, and marketing materials from all exhibitors

Post Show

NHN team sends follow-up communications re: any non-compliance issues

In the future, returning exhibitors will be asked to provide materials in advance of Expos to streamline the review and feedback process. In support of our sustainability efforts, sample capture and communications will increasingly be done electronically.






Did you know?

Typically, our team only needs to contact about 10% of all Expo exhibitors with some sort of follow-up communication regarding Standards.



How Standards Evolve

We constantly monitor trends and engage expert resources to evolve these Standards and Guidelines. For more about the latest trends we’re talking about, see the Our Thinking page. (link)

With so much recent innovation and new technologies, in 2020 we will launching a new Ingredient Transparency Advisory Panel [link to a profile of this group with member profiles/ bios on the About Us Page], a select group of industry experts and consultants who will more formally collaborate with us to keep our Standards and Guidelines current within this rapidly changing environment.