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This document comprises New Hope Network’s exhibitor standards for NATURAL PRODUCTS EXPO EAST and EXPO WEST. This is a working document which is open at all times to industry comment and review. As producers of two major, national trade shows, New Hope Network has the responsibility to require minimum standards to exhibit at our EXPOs. In addition, it is our hope that these standards will become part of the overall effort to improve the quality and integrity of the natural products industry. Exhibitors are encouraged to review the entire document. Exhibitors should be aware that they have signed a contract stating they have read, understand and agree to abide by New Hope Network’s Exhibitor Standards. As stated in the Exhibitor Contract, “New Hope Network reserves the right to determine the eligibility of any company or product for inclusion in its trade shows.”
With these standards, it is New Hope Network’s goal to enhance public health and safety, support industry self-regulation, improve the quality of natural products, and grow the industry in a responsible way. These standards also represent New Hope Network’s attempt to raise the level of integrity and professionalism of the EXPOs.
For the purposes of these Standards, NATURAL PRODUCTS EXPOs will distinguish between labels and labeling, and literature. Labels and labeling include all packaging and any promotional materials, brochures or other written materials used in the sale of the product. Literature includes advertisements, magazine articles, books and other printed, verbal or visual matter that may or may not be about the product but is not physically attached to the product.
Each subsection contains Standards and Guidelines. Standards are minimum requirements exhibitors must meet to participate in a NATURAL PRODUCTS EXPO. Guidelines are recommendations at this time but represent long-term goals to raise the industry’s integrity. In the event an EXPO standard is not as stringent or is in conflict with an applicable government regulation, the government regulation will take precedent.
New Hope Network views these standards as part of the larger industry effort designed to improve the health of the American people, and to ensure the safety and accuracy of information, and the integrity of natural products. We intend to work with industry manufacturers, distributors, brokers and retailers in addition to trade associations and other organizations in a joint effort to accomplish these goals.
This is a working document. We encourage comments, suggestions and concerns from industry members and groups because it is our intention to provide standards that are fair, reasonable, concise and understandable. These standards will be updated and refined as necessary and will be appropriately revised to reflect the dynamic regulatory environment. Exhibitors will have ample time to correct any problems and respond to informational requests unless New Hope Network perceives a situation that truly compromises consumer safety or jeopardizes the industry's or New Hope Network's integrity. Please submit all questions or comments IN WRITING to New Hope Network, Standards Committee, 5541 Central Avenue, Suite 150, Boulder, CO 80301 or email us at [email protected]
These standards are for NATURAL PRODUCTS EXPOs only. Compliance with these standards does not exempt exhibitors from complying with applicable legal or industry standards set forth by organizations such as the Food and Drug Administration, the Federal Trade Commission, the National Nutritional Foods Association, the Organic Trade Association, or the American Herbal Products Association. In addition, these standards do not constitute an approval system. New Hope Network strives to collect and review all exhibit contents, but makes no guarantees that every potential deviation from Expo standards will be identified and communicated to exhibitors.
PURPOSE: To ensure the safety of products and services.
To ensure the truthfulness and accuracy of product statements.
To ensure substantiation and traceability of product statements.
To promote thorough understanding and knowledge of products and product statements.
To promote equal evaluation and comparison of like products.
To preserve the integrity and meaning of legitimate statements such as: “organically grown & certified organic,” “cruelty free,” “recycled” and “historical formula.”
In accordance with the Dietary Supplement Health and Education Act of 1994 (DSHEA), and the U.S. Food, Drug and Cosmetic Act, dietary supplement, food and cosmetic products and their labeling must not claim to treat, prevent, mitigate, cure or reduce the risk of diseases, unless the complete FDA-approved unqualified or qualified health claim is used on the labeling. The FDA considers that if a statement about a product or ingredient, claims to diagnose, mitigate, treat, cure, or prevent disease or if it has an effect on a specific disease, class of diseases or on the characteristic signs or symptoms of a disease, the product will be subject to regulation as a drug unless the claim is an authorized health claim for which the product qualifies.
All labels and labeling must be truthful and not misleading with respect to identification marks, seals and logos, and they must comply with current FDA, USDA and/or EPA regulations.
New Hope Network reserves the right to request and collect product samples for analytical testing.
To ensure understandability and traceability of product literature*.
To promote equal evaluation and comparison of like products.
To ensure guarantees are fair and honored.
*Literature may not contain prohibited products (ex. vapes, artificial prohibited ingredients, etc.).
To ensure EXPO attendees are not placed at risk by unsafe practices by exhibitors and are properly informed.
To ensure compliance with exhibit hall rules and local ordinances.
To encourage ethical behavior.
GUIDELINE: Not mandatory at this time but represent long-term goals to raise the industry’s integrity.
HEALTH BENEFIT STATEMENT: A statement which identifies a potential benefit to health from a product. This is not to be construed to mean a drug claim, a NLEA health claim, or a DSHEA statement of nutritional support.
LABELS: Include all packaging and any written materials attached to or accompanying the product.
LABELING: Includes all packaging, promotional materials, brochures, and any other written materials attached to or accompanying the product; verbal or visual representations including video, audio- tapes, signage and websites.
LITERATURE: Includes promotional materials, advertisements, brochures, magazine articles, books and other printed matter that may or may not be about the product but is not physically attached to the product.
ON FILE: The company has substantiating information in its records at its head- quarters and the information is easily accessible upon request.
QUALIFIED MEDICAL PRACTITIONER: A graduate of an accredited institution of higher learning.
STANDARD: A minimum requirement exhibitors must meet to participate in a NATURAL PRODUCTS EXPO.